The Purpose of Selling: Jim Cathcart

When our parents learned to sell, it was all about persuading people to buy. Today it is about building profitable business friendships. Society has evolved, and selling practices must evolve as well. Jim Cathcart, author of Relationship Selling, is one of the nation's leading professional speakers and sales experts. His natural approach to sales improvement will motivate you to achieve powerful sales results. The sales leaders of today are those who learn to connect with everyone and fill all their needs, not just make one sale. Let Jim Cathcart be your guide to more and better sales.

CURRENT EPISODES

The Eight Competencies of Sales (Ep. 4)
Episode description: Learn how to make an impact on your customers.

Mon 01/29, 2:30 p.m.-3:00 p.m. ET
Wed 01/31, 2:30 a.m.-3:00 a.m. ET
Wed 01/31, 12:00 p.m.-12:30 p.m. ET

Up-Serving for Greater Sales (Ep. 5)
Episode description: Jim Cathcart explains how to increase customer satisfaction to increase sales.

Tue 01/30, 9:30 a.m.-10:00 a.m. ET
Tue 01/30, 7:00 p.m.-7:30 p.m. ET
Fri 02/02, 7:00 a.m.-7:30 a.m. ET