The Purpose of Selling: Jim Cathcart

When our parents learned to sell, it was all about persuading people to buy. Today it is about building profitable business friendships. Society has evolved, and selling practices must evolve as well. Jim Cathcart, author of Relationship Selling, is one of the nation’s leading professional speakers and sales experts. His natural approach to sales improvement will motivate you to achieve powerful sales results. The sales leaders of today are those who learn to connect with everyone and fill all their needs, not just make one sale. Let Jim Cathcart be your guide to more and better sales.


Relationship Selling (Ep. 1)
Episode description: Jim Cathcart explains relationship selling and the eight competencies of selling.

Reputation Management (Ep. 2)
Episode description: Jim Cathcart discusses the elements of reputation management.

The Metrics of Sales Success (Ep. 3)
Episode description: Jim Cathcart breaks down what may be hampering your sales.

The Eight Competencies of Sales (Ep. 4)
Episode description: Learn how to make an impact on your customers.

Up-Serving for Greater Sales (Ep. 5)
Episode description: Jim Cathcart explains how to increase customer satisfaction to increase sales.

Enlisting Everyone in Selling (Ep. 6)
Episode description: Learn what Jim Cathcart calls “Sustaining a Sales Culture”: gaining full cooperation and involvement in sales.

Face-to-Face Selling (Ep. 7)
Episode description: Learn from Jim Cathcart the importance of appearance, presentations, persuasion and communication.

i-Contact Skills for Today’s Digital World (Ep. 8)
Episode description: Jim Cathcart explains how technology advanced and changed how we buy and sell.

Sales Negotiation
Episode description: Jim Cathcart explains sales negotiation.

Selling to the Differences in People (Ep. 10)
Episode description: Jim Cathcart shares with you key insight and strategies for how to sell to people based on their personality differences.

Selling in Fast Times (Ep. 11)
Episode description: Jim Cathcart explains selling in fast times.

Sustaining the Selling Mindset (Ep. 12)
Episode description: Jim Cathcart explains how to sustain the selling mindset.


About Jim Cathcart

Jim Cathcart has risen to the top through decades of presentations worldwide and unselfish service to his profession. A pioneer in self-leadership, Jim is a trendsetter in the business community. He focuses on advancing the two elements that cause businesses to grow: solutions and connections.

He is a past president of the National Speakers Association (NSA), member of the Speaker Hall of Fame (CPAE), a Certified Speaking Professional (CSP), and a member of the exclusive Speakers Roundtable. He is a recipient of the Golden Gavel Award from Toastmasters International and winner of the Cavett Award.

Mr. Cathcart is an industry leader among speakers. He is also co-author of the Professional Speaker System used by top professionals to grow their own speaking businesses and refine their skills. With over 2,500 professional speeches to his credit, Jim Cathcart is a true veteran of the platform with an active speaking calendar today.